Motor Monitor

  • About us
  • Training
    • Management Training
    • Staff Training
    • Self Development
  • Specialities
    • Used Cars
    • Corporate Sales
  • Business Services
    • Business Consultancy
    • Market Intelligence
  • Blog
  • Resources
    • White Papers
  • Contact us

Blog

Digital and Social Media

Digital & Social Media for Car Dealers Part 2: Strategy

£2.00

This mini e-book guides an automotive retail manager through the maze of digital and social media. Part 1 provides an introduction to digital and social media and why it’s important. That part is free. Parts 2 – 4 are paid content  and cover digital strategy, digital content and metrics using automotive retail examples and references.

Category: Downloadable PDFs Tag: Digital & Social Media for Car Dealers
  • Description
  • Reviews (0)

Description

Part 2 describes the new purchase journey being used by new and used car buyers alike in all buying segments: retail, corporate, rental, fleet and contract hire and how that changes the touch-points and material that dealers have to use to connect to their target buyers. It explains the digital and social media channel options and how they compare in terms of traffic and how to use Search Engine Optimization to exploit them. If you’re an expert automotive retailer, but a novice in digital and social media, this will tell you how to plan your digital strategy.

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Related products

  • Digital and Social Media

    Digital & Social Media for Car Dealers Part 3: Creating Content

    £2.00
    Add to basket
  • Digital and Social Media

    Digital and Social Media for Car Dealers Part 4: Metrics

    £2.00
    Add to basket
  • Motor Trade Economics Chapter 6

    £2.00
    Add to basket
  • Motor Trade Economics Chapter 3

    £2.00
    Add to basket
  • Training
    • Management Training
    • Staff Training
    • Self Development
  • Specialities
    • Used Cars
    • Corporate Sales
  • Services
    • Business Consultancy
    • Market Intelligence
  • Links
    • Blog

Scan the QR Code
Follow us on Twitter Like us on Facebook Mute

© Copyright 2022, Les Glassock's & Associates