Description

Part 2 describes the new purchase journey being used by new and used car buyers alike in all buying segments: retail, corporate, rental, fleet and contract hire and how that changes the touch-points and material that dealers have to use to connect to their target buyers. It explains the digital and social media channel options and how they compare in terms of traffic and how to use Search Engine Optimization to exploit them. If you’re an expert automotive retailer, but a novice in digital and social media, this will tell you how to plan your digital strategy.