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Digital and Social Media

Digital & Social Media for Car Dealers Part 3: Creating Content

£2.00

This mini e-book guides an automotive retail manager through the maze of digital and social media. Part 1 provides an introduction to digital and social media and why it’s important. That part is free. Parts 2 – 4 are paid content  and cover digital strategy, digital content and metrics using automotive retail examples and references.

Category: Downloadable PDFs Tag: Digital & Social Media for Car Dealers
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Description

The digital and social media space is enormous and crowded. To stand out your content must be well crafted and focused entirely on the customer’s needs,not the dealer’s. Photos of car handovers, beaming staff and your latest investment in facilities and equipment will get little attention. Digital natives are drawn to content that solves their problems and informs and entertains them. This post explains what to do, how to do it and gives successful examples from the world of automotive.

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