The digital and social media space is enormous and crowded. To stand out your content must be well crafted and focused entirely on the customer’s needs,not the dealer’s. Photos of car handovers, beaming staff and your latest investment in facilities and equipment will get little attention. Digital natives are drawn to content that solves their problems and informs and entertains them. This post explains what to do, how to do it and gives successful examples from the world of automotive.