Ford Motor Company: What’s was it worth in 2008?


This post used Damodoran’s technique for company valuation to value Ford Motor Company in 2008. Aswath Damodaran is a Professor of Finance at the Stern School of Business at New York University, where he teaches corporate finance and equity valuation. He is best known and famous as the author of several widely used academic and practitioner texts on Valuation, Corporate Finance and Investment Management.


The early days of the global financial crisis signalled to many analysts that the traditional market valuations of many well-established companies were under threat, not least the ‘Big 3’ car makers in the USA. This post valued the car maker Ford Motor Company and concluded that it had one of three options in 2008: slim down and survive as an independent, merge with another globalplayerbut accept oss of control by the Ford fmily or fail to take either  option and go bust.


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